At the risk of making a faux pas unlike any pas I have ever faux’d – what is wrong with this picture? I mean, the kids are cute and all, and the art is all seasonal green and red. How can you knock any promotion that supports your local food bank?
But, there’s something about this Foodland Ontario social media image that troubles me.
Here’s the extended version of the text:
Share the love this holiday season by voting for your local food bank and help raise awareness of the need in your community. Top three food banks will receive a $200 donation of Ontario meat and poultry just in time for the holidays.
Share the love with those who work and volunteer at your local food bank – give kudos, thank you’s, well wishes – and we’ll make sure they see your kind words. Click on the Give kudos! button to leave a comment for your local food bank.
Find out how you can help end hunger now and year-round at www.oafb.ca.
The paltry $200 donation to each of the top three food banks gets me. Oh, bravo, Foodland Ontario, (whoever you are) $600 bucks. Wow. I am impressed.
But then, I look sideways to see if anyone notices me squirm. When was the last time I made a donation of food, time, money? OK, well… just yesterday. And last week, and the week before that. Nothing as impressive as $200.00. But every little bit helps, right? Is that the Foodland Ontario policy?
Back to the ad. There are twenty food banks listed. Is that all? Oh, look, fine print.
The top three food banks with the most votes will be offered a $200 donation to spend on meat and poultry at an OIMP member location closest to them or of their choice. There is no cash value.
WHAT? It’s not even cash? Who the heck is OIMP? Ah. The Ontario Independent Meat Processors. THEY don’t have more than $600.00 to donate to the cause?
I checked out the OAFB (Ontario Association of Food Banks) site. I need to read it a little more closely, but this opening image from last year’s annual report answers my question about “only” twenty food banks.
For the moment, though, check out the donor wall. The OAFB keeps impressive company.
Help me out here folks. Am I out of line? Am I missing something? Or is this social media promotion just plain out of touch?
Categories: In Other News