Eggplant-coloured minerals first and then it’s story time!
Stichtite from South Africa
3.0 x 2.6 x 0.7 cm
Eggplant, eh? I immediately thought of the more elegant French variation “aubergine”. If you are Canadian you may understand that my next thought was “Eaton’s”.
In my late 20’s I worked for Eaton’s. It was a great part-time job. Within walking distance of home and the employee discounts were awesome. Too bad I was scared sh*tless of facing the customers who came to pay their bills. Most were pleasant enough, but at least once a day someone would vent their displeasure about the amount owing on their accounts.
I was also a bit scared of the manager of the customer service department. She scolded me when my handwriting was not clear enough. She had to stay late to balance the tills because my “7” looked like a “1”. Oops. 😦
In 1999 the iconic Eaton’s department store declared bankruptcy. Sears acquired the assets and in 2000 devised a campaign to rebrand the shopping experience centered on the colour aubergine. Judging by the video shown below, Sears obviously sunk a boatload of cash into the venture. Apparently the world wasn’t ready for the purple known as aubergine. The rebranding efforts failed and in 2002 any remaining Eaton’s stores were converted to Sears. [NB If you were in the US, you wouldn’t have seen the ads, unless you watched a Canadian channel like CBC or CTV.]
I remember seeing these TV ads. They were created in the style of 1940’s and 1950’s musicals and romantic comedies that might have starred Debbie Reynolds or Cary Grant. The One and I used to poke fun at them. If we saw something purple… em, excuse me “aubergine” we’d adopt a snooty tone and exclaim, “Aubergeeeeeeeeeeeeeen!” So often in fact, the sound was imprinted in my synapses. Even today, if I hear the call of the Red-wing Blackbird, I hear him calling for eggplant.
Inspired by Jennifer Nichole Wells One Word Photo Challenge